What does ProductionX do?

ProductionX is a brand and marketing studio in Hyderabad working across three disciplines: brand and marketing strategy, content production with an in-house crew, and digital — websites, search, AI content and real-estate previsualisation. Clients take one discipline on its own, or all three on a single monthly retainer.

Do you shoot with a real crew, or is it all AI?

Both, chosen on what the job needs. Brand films, product and fashion shoots and event coverage are filmed by our own crew with our own kit. AI generation is used where a shoot is impractical — unbuilt property, concept frames, or campaign cutaways with no budget for a full unit.

What is real-estate previsualisation?

Previsualisation builds a property in a render pipeline before it is constructed, so a sales team can walk buyers through the space while the site is still soil. The same frames feed the brochure, the ads and the launch campaign, and they match the finished building at handover.

Can you manage our social media as well as film it?

Yes, and that is the usual arrangement. One shoot day feeds a month of content, and we run the presence end to end: content calendar, captions, scheduling, community, growth, competitor tracking, monthly analytics and paid integration. The content and the channel are handled by the same team.

Do you build websites too?

Yes. Website design, build and search sit in the same studio as the content, so the campaign and the landing page are one piece of work rather than two suppliers negotiating with each other. Keywords, Google Business Profile and local ranking are handled before launch, not retrofitted afterwards.

How do you price work?

Work is scoped against the brief. Ongoing content and social media run as a monthly retainer with a three-month minimum and 50% advance to initiate; brand films, websites and previsualisation are quoted per project. You get a rough number on the first call, before anything is booked.

How does a project start, and how quickly do you reply?

Send a brief and we come back within 24 hours to book a free 30-minute discovery call. You get a direction, a rough number, and an honest read on whether we are the right studio — including when we are not. Then treatment, approval, production, review and delivery.

10 August 2026 · ProductionX

Website Redesign Checklist: What to Keep, What to Cut

A redesign that ignores what the old site had already earned — search rankings, backlinks, indexed pages — routinely trades a cosmetic win for a real, measurable traffic loss. Knowing what to deliberately preserve matters as much as knowing what to change.

What to preserve carefully

URL structure for any page ranking or receiving backlinks — or, if URLs must change, proper 301 redirects for every single one, no exceptions.
Content that's already ranking well — a redesign is not automatically the moment to rewrite copy that's working; separate the visual refresh from the content strategy decision.
Page load speed — a beautiful new design that's slower than the old site is a net loss, not an upgrade.

What's genuinely worth cutting

Pages nobody visits and nothing links to, outdated design patterns that actively hurt usability, and any content that no longer reflects the current business accurately. A redesign is the natural moment to remove genuine dead weight — the discipline is distinguishing dead weight from quietly-performing assets.

The technical checklist before launch

Full redirect map tested, not just planned.
Structured data (schema) carried over or improved, not dropped.
Mobile experience tested on real devices, not just a browser resize.
Analytics and conversion tracking verified as firing correctly on the new site before the old one is retired.

The mindset shift that prevents costly mistakes

Treat a redesign as an upgrade to what's already working, not a blank-slate replacement — the goal is compounding on existing equity, not starting over and hoping it recovers.

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